Barbara Corcoran, past contributor to Active Rain, was on CNBC this morning in a panel discussion about the future of real estate.
Ms. Corcoran's advise was something we've heard her say before:
1- She buys in up and coming areas around her hometown of New York- stick to your knitting
2- She buys with 20% down- prudent use of leverage
3- She makes money when she buys right- getting the right price
4- She holds for five years and "makes a lot of money when she sells"- real estate is a mid to long term investment.
5- During times of confusion, great opportunities pop up- Barbara mentioned that the owners who wouldn't return her calls and e-mails last month are doing it today.
Ms. Corcoran was challenged by the young interviewer,

Interesting post,
Sean Allen
Thats what you have to love about real estate...if the market is up, you can make money. When the market is down, you can make money. And when there is confusion and no ones knows what is going on, you can still make money.
Thanks for the information.
Of course it's boring stuff. Warren Bufffet is boring. He is asked continually what is his secret. HE DOESN'T HAVE A SECRET. He does the same thing. He buys low when there is confusion and he holds for the long term. He buys wisely.
Brian
I keep telling everyone I talk to that this is a buying opportunity.
Brian,
This isn't rocket science. People and the media want to make this more complicated than it really is. The ones who will win in this market are the savvy buyers who are making the most of an opportunity. Thank you for your contributions.
I wish i would have bought Alaska from Russia in 1867 for $7.2 million.
Simple is always a good thing. It reminds me of one of my favorite quotes; "Nothing will work unless you do," from Maya Anqelou. While the sky is falling for some Mrs. Corcoran is working, using basic economic principles and P.M.A.
I agree except in Manhattan where Barbara built her empire....It's still "buy high and sell higher" here.
In 5 years it will look like you bought low. lol
Advice given for years. Put money down and hold for minimum 5 years. Now is an IDEAL time to invest, assuming you have the cash to float it for '5' years. If it can be rented, all the better.
There are still some out there with a 'flip' mentality.... I tell them they are crazy. This is a buy and hold market.
Nice post Brian.
Don't WAIT to BUY real estate . . . . . . . BUY real estate and WAIT! It does work every time.
Brian,
Buyer's are setting the prices in our market, big time. It's a great time to be a buyer and seller's who won't listen to their REALTOR® and "hold out" for their high price because they know their built-in alarm system, back-up generator, etc. makes their home worth more than comps and an appraisal would say, aren't going to sell. There are too many homes to choose from and seller's who need to sell and will make the deal.
If you don't have to sell, take your home off the market.
Here they are talking about this on cnn.
http://money.cnn.com/2007/08/27/news/economy/kunz_homesale/index.htm
Since we do just that when we are not dealing with our regular clients...I can't agree more.By now and hold ...no flipping in this market unless it is at an extreme discount. More money down or cash if you can and if you can hold then it is the best recipe.
We alwyas buy low and flip high...no we have to change our strategy and hold it or rent it.
Seems to me I've heard something like this, before.
I would question: "20% down- prudent use of leverage" doesn't sound like leverage to me! At 95% LTV she could buy 3 more properties and let the banks share the risk.
Now if she'd said with 20% down they will have a postive cash flow, I'd supot every word. There is alot more to consider than she or you could add here.
Blogging in the middle of the day? Slow day at the office?
Bill
Seems prettry straightforward and easy to understand to me. Why does the media try to make it more complicated? Never mind...I know. Good post Brian, and wise advice for those wanting to invest and make money in RE.
Jeff
Cash is still king. Buy-low, sell-high. Pretty simple..... but I think the botton line is: find an opportunity and re-assess annually. Barbara ain't no dummy.
Brian,
Thanks for the post. I missed the interview. Although those of us in the business understand this, it can't be stated enough so that sellers and buyers can wrap their arms around this and move on!
Excellent perspective. On our radio show, we repeat, ad nauseum:
For the longest time, everybody would act like that's some foreign exotic concept. Or worse; quaint.
real estate is a mid to long term investment.
You don't say? Problem with her strategies, as I see it, is that gurus cannot make $995 for the book and tape set to explain it. It fits on one 8.5x11 white sheet of paper. :)
Brian:
A nice, easy reading book by Barbara Corcoran is If You Don't Have Big Breasts, Put Ribbons On Your Pigtails. A NY contact of mine, a prominent RE developer sent me a signed copy! The book was interesting reading and it did cover the concepts that you blogged about. Buying right; (BUYING ANYTHING RIGHT) has always made logic and sense! The idea of "holding" for 5 years is somewhat convoluted, especially in this market! I know people that wish they had sold within 2.5 years, but held on because greed got the better of their normally good business sense. In the above reference "BIG BREASTS" book~ I remember that BC went out and bought the most expensive RED overcoat, that overcoat became her "signature", she bought it from the proceeds of her "first" commission checks! Her thoughts were that "You only get one chance to make a good first impression". Barbara Corcoran made many references to "what her MOM would do and the lessons of life that she learned from her MOM. The book is easy reading - I would highly recommend it, especially for newly licensed female agents. The tips and tricks were and still are holding true today.
Mott Marvin Kornicki, REALTOR®
Former Active Rain Member (20X Removed)
Sunny Isles Beach, Florida
Ric Edelman was on Squawk Box this morning and said almost exactly the same thing, my favorite line was ...
"I was talking to a client this weekend whose house had been on the market for a year. He said 'I'm taking it off the market.' Now that will get it sold."
Real estate investing is like a lot of things. It looks easy, and the "rules" are easy to understand. But too many of us make it so darn hard.
Mott - I'm in the middle of the book and I would say that the book is great reading for ANY new agent - regardless of sex.