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Bloodhounds in Seattle? Yes Indeed! Save the Date February 12th

Scott Cowan is taking the lead on this event.

Via Scott Cowan -Tacoma & Pierce County Area (Terry Wise & Associates):

Some of my favorite bloggers blog at Bloodhound Blog. Greg Swann and Brian Brady have agreed to come up to Seattle (I'm guessing to stop me from begging them so much) to deliver a FREE seminar. I am heading up the attendance for the event.

 

This will be held at Zillow Headquarters on February 12th. from 1pm to 5:30pm This the the day before the REBarCamp that will be held at Zillow headquarters on the 13th. So why not make it to Seattle a day early and learn how to improve your marketing in 2009?

 

Brian Brady will be discussing how to leverage social media to generate new customers. Brian has some very helpful information that will be of great value to anyone who is using social media or is looking to use it better.

Greg Swann will be discussing how to farm your community for profit. He will then debate Glenn Kelman (CEO of Redfin)

Additionally Rich Jacobson and David Gibbons have agreed to speak....Topics yet to be determined.

 

Here are some links to posts here and on BHB that will provide you with more information about the BHB in Seattle and the REBarCamp events. This is promising to be a great two days of Real Estate information and networking.

 

Seating is limited so please RSVP as soon as possible. You can reach me here or contact me directly at 253.219.1194 I am excited for a great afternoon of learning.

 

 

 

 

Why Loan Originators Are Getting It All Wrong

Two excerpts from the "right" way to originate loans today:

David Bartels impressed me with his definition of our job as a “borrower’s advocate”.  He suggested that we would do well to align ourselves squarely with the borrowers.  While he never suggested that our lender partners are the enemies, his message was quite clear.  Originators need to help borrowers FIRST.  Banks are so puckered today that borrowers need a guide to help them interpret loan offerings, argue their case for approval, and secure the best terms possible.  When mortgage brokers fully embrace that concept, we will have earned the public’s trust.

Borrower advocacy is what originators need to do today; we need to fight for our customers.

What would happen if we encouraged borrowers to apply for the terms they wanted? I remember when I started in this business.  I used to ask customers what terms they hoped for and put it on the loan application.  I started with their best expectation and explained that we would put it on paper and run it by an underwriter and pricing manager.  We used to do that before automated underwriting systems were implemented and the business was easier.  Lenders sold us on the “instant approval” power but transferred the adversarial relationship from them to the originator; AUS positioned the originator as the bad guy.  Borrowers see the loan application as a “closing technique”  while originators know that a loan application is merely a starting point.  A common goal then, might just bridge the trust gap so that both borrower and originator “get what they want”.

Please read the full article

Radio Mortgage Interviews Jason Blackburn About Success

Jason Blackburn of Laser Focus For Life was our guest on Radio Mortgage last week.  I “met” Jason on Facebook two months ago, when preparing for the “Power Of Twelve” seminar.  Jason wrote a referral script for my seminar and asked nothing in return.  That connection led to a number of telephone calls which made me realize that Jason had a lot to offer.

Jason points out that many of our actions are incongruent with our mission.  He explains that our actions need to be inspired by the “buy-in” from both our hearts and our minds.  Jason is not a “touchy-feely” success trainer. He’s a nuts and bolts sales pro with over twenty years experience.

I expect we’ll be hearing a lot from Jason.  You can hear our 40-minute interview with him here.

PS:  If you click only one link, click “referral script“.  Jason lays out a simple way to generate referral business in about 800 words.

America's #1 Mortgage Rates Report: January 14, 2009

atlasThe US Treasury Department has been supporting the mortgage bonds market, in order to keep mortgage rates under 5%.  I cited two reasons why sub-5% rates might not happen:

1- Capacity: Lenders don’t have the horses to ride since they laid off so many workers in 2008.

2- Greed:  Lenders typically made a loan at a rate and sold it for about a half a point profit.  The improvement in mortgage bonds allowed lenders to fatten up their margins and make as much as 3% of the loan when they sold it.

I think the real reason was more in line with my first guess; capacity.  What I didn’t realize was that the mortgage lenders were out of money.  Well, sort of.  To understand this concept you have to understand the “flow” of mortgage loans.  The big banks, like B of A, Citi, and Wells, loan direct or buy loans from other lenders and brokers.  We “commit” those loans to them and they sell the loans off to Wall Street.  If my company loans you $300,000, we’ll sell it to a bigger bank for $303,000, and they sell it to Wall Street for $306,000…except…

They don’t really get paid but once a quarter.  Loans made back in October have been COMMITTED to Wall Street, by those big lenders, but the transaction (sale of the loan) only happens every three months.  While they wait for that transaction day, their funding line gets filled up.  Imagine a funding line (sometimes called a warehouse line of credit) like a big credit card,  Normally, a big bank needs, say $100 Billion for its line.  The unexpected refinance volume filled up that line quickly.

Those big lenders were “at their credit limit”…until today.

Today was this past quarter’s settlement day, which means, the big lenders sold off all of the loans to Wall Street and paid off their “super-sized credit card”. From Mortgage News Daily:

Tomorrow brings us the final day of Class A settlement, in which sellers of MBS deliver the loans in pools to satisfy the executed sale trades made over the last 3 months.  When this occurs, sellers will finally receive payment for the most action-packed month of originations in recent memory.  Up until now, the cost to originate these loans has been borne by MBS sellers, aka originators.  We have surmised that one of the several components that is causing a much-larger-than-welcome margin of MBS prices to lenders’ rate sheets is the funding constraint created by the gradual exhaustion of money to satisfy a rapidly increasing originationd demand.  As this money has dried up, it stands to reason that lenders must artificially raise rates to deter incoming business in order to avoid exceeding their funding sources.

Lenders have lots of cash to lend again. NOW is when we should see the lenders start pricing in line with the mortgage bonds market.  Mortgage rates should drop to 4.5% …IF the mortgage-backed securities market remains strong.

This is what the Treasury Department was waiting for.  Expect the Government to support mortgage bonds, so that lenders can lend out all this cheap money they have and still make a healthy profit.  It might take a radiofew days and I don’t expect mortgage rates to stay this low for too long.


Listen to how this phenomenon might get you a mortgage rate as low as 4.5% on Radio Mortgage.

 

At the risk of sounding alarmist, you should be getting your ducks lined up and talking to a mortgage adviser….NOW…not later.  I’m not selling you, I’m TELLING you to…

 

take action now.

 

 

Bloodhound Unchained Seattle: A Prequel to RE BarCamp

RE BarCamp Seattle has a time and a date.  From Todd Carpenter:

Rich Jacobson and Brad Andersohn from Active Rain, along with Drew Meyers from Zillow have established the basics. A date and venue. February 13 at Zillow Headquarters.  This happens to follow a Bloodhound Unchained preview event held the day before, also at Zillow headquarters, and also free!

Greg Swann and I are pretty stoked about heading to the Emerald City.   Scott Cowan signed up for Bloodhound Unchained Phoenix ‘O8 but had to decline participation to tend to familial duties.  Since then,  Scott’s been lobbying us to head up to Seattle to out on our “Mini-Unchained Event” for Coffee Bean Town.  Last month, I told him we’d gladly come if he could round up a venue and a group of eager people.  Scott called the folks at Zillow and we arranged to be a prequel to Seattle RE BarCamp.

Our event will be from 1PM until 5:30 PM, on Thursday, February 12, 2008, at the Zillow Headquarters. We’ll be talking about Direct Marketing (online and offline), Social Media Marketing, and Blogging.  David Gibbons and Rich Jacobson agreed to speak, as well.  Marlow Harris raised her hand to attend but I’m hopeful to have her to speak.

Our concluding session will be a debate between Glenn Kelman of Redfin.com and Greg Swann. 

GET MORE INFORMATION

America's #1 Mortgage Rates Report: January 6, 2008

Mortgage rates are 4.75%…No, wait a minute.  They shot back up !

Welcome to January, 2009.  It looks to be a rocky ride through Inauguration Day.  After that, all bets are off.  Here’s the good news, though; mortgage rates, while just over 5% this afternoon (up from 4.75% this morning) are still excellent.

Sean Purcell and I discuss why the lenders are raising rates on Radio Mortgage.

Give this ten minute podcast a listen.

PMI Company Wants To Have Seller Sign a Note

I received a question from a REALTOR today, who read:

A Realtor's Guide to "PMI & Short Sales"

Let's call her Susan.  She explains:

I have done several successful short sales in my career but recently felt the "sting" of the bank claiming they will submit our current offer on the table for approval... providing the seller agree to sign a note to the PMI company for 15K for 10 years at $125.00 a month. If he refuses they claim the short sale will be denied.

The outstanding loan balance is 132,000
Offer amount 117,500
Offer amount will net the bank 104,980
BPO 119,000

My seller is refusing to sign such note and sees no alternative except to file bankruptcy. In your experience, what are my chances or choices If can get the bank to agree to a lesser amount of say.....half of what they are asking for to satisfy the PMI company.

Susan, I see three options:

1- Calculate the net present value of the "note" the PMI company wants (using a 6% return, that number is about $2100).  Propose that the lienholder take a $2,100 hit to the payoff and offer that amount up to the bank).  You may have to contribute part of your commission and the buyer's agent's commission to get the first lienholder to agree to this.

2- Figure out the net proceeds to the bank if the home were to be acquired through foreclosure (and subsequently sold asa REO).  Sales costs, at $119,000,  would be about 8%, which is about $9,500.  This means that the "net proceeds" would most likely be $109,000...BEFORE foreclosure costs.  The first lien holder and the PMI company would probably split up those foreclosure costs so you're awfully close at the current sale amount.  Present these numbers logically to the first lienholder and the PMI company.

3- Walk from the deal and abandon the listing.  It sounds like the seller is ready to do just that and file bankruptcy in an attempt to eradicate the loss.  The threat of BK (or actual filing) may force both the lienholder and PMI company to look at this scenario differently.

DISCLOSURE:  I'm not an attorney nor do I play one on television.  You may want to seek advice from your Broker's counsel.  Most of the time, however, the PMI company is "playing chicken" with you; they want to see if you can help them "get a little something".  I think option one is a good one.