America's #1 Mortgage Broker

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Stop Marketing To The Tech-Savvy Younger Generation

You’re just back from Inman Connect?  Forget everything you heard there.  Chasing the hip, young 18-34 market is great if you’re selling sneakers but could be detrimental to the health of YOUR business for the next 7 years.  Here’s why:

Five reasons why you should avoid the 18-34 year old market for the next 7 years:

1- They ain’t got no money.

2- They don’t trust real estate as an investment.  This demographic believes that real estate is either perpetually overpriced or that it is dangerous.  Some eschewed the asset class, some leveraged it irresponsibly and lost.  It’s not that they don’t trust you because you’re a shady REALTOR, they don’t trust your product.

3- They view you as a functionary.  Your value hasn’t been established to them because they haven’t had good experiences with real estate.  They see you as an over-priced clerk because they watched you make “easy money’ while they chased the overpriced asset.

4- They need a lot of education…lots of it.  Since old is now new (in lending), the young are basically dinosaurs.

5- They really don’t have any “pain”.  They’ll be focusing on mitigating losses rather than maximizing wealth.  Their “pain” is best served by loss mitigation specialists and not wealth maximizers.

TO WHOM SHOULD YOU TARGET YOUR MARKETING?  Find out and offer your opinion.

America's #1 Mortgage Rates Report: July 25, 2008

America's #1 mortgage rates for July 22, 2008.  Loan amounts up to $417,000:

3/1 ARM              5.625%

5/1 ARM              5.750%

7/1 ARM              6.125%

10/1 ARM            6.375%

30 Yr Fixed          6.375%

All rates offered to the borrower with 1 point cost.  Rate quotes assume a purchase transaction with a 20% down payment, 720 credit score, and full income qualification.  Rates are subject to fluctuation.  Custom rate quotes and rate lock advice are available by calling (858)-777-9751.

MORTGAGE RATE TREND:

Next 7 days:       Slightly Lower

Next 30 days:     Slightly Lower

Next 3 months:   Neutral

LinkedIN: Who's On Linked In?

likedI'm a serial user of LinkedIn; I've been on it since late 2003.  It's been my oldest, most trusted, and most effective social networking site.  I received an e-mail from a connection who informed me that I was close to the 500 connections mark.  The urban legend is that lots of doors open up when you hit 500+ connections so I'm going for it.

Would you help me?

Please connect with me on LinkedIn if you have a moment.

UPDATE:

It took all of about 15 minutes thanks to the generosity of a few folks on Active Rain.  Thank you.  Now it's my turn to share with you why LinkedIN is so powerful:

Here you see statistics about your network, including how many users you can reach through your connections. Your network grows every time you add a connection - invite connections now.

Your Network of Trusted Professionals

You are at the center of your network. Your connections can introduce you to 4,664,100+ professionals - here's how your network breaks down:  
Your Connections
Your trusted friends and colleagues
502
Two degrees away
Friends of friends; each connected to one of your connections
80,500+
Three degrees away
Reach these users through a friend and one of their friends
4,583,100+
Total users you can contact through an Introduction 4,664,100+

66,594 new people in your network since July 14

As you can see, I can never use the excuse, "I don't know WHOM to call" 

 

Here is a question I asked, in the LinkedIN Q &A section, about how to more effectively cement the relationship of your LinkedIn contacts:

Who is actively integrating offline contacts from connections they've made on LinkedIn ?

I"m curious to see how salespeople or marketers are using LinkedIn. Is anyone following up with a phone call from an introduction that was facilitated through Linked In or just "accepting" connection requests?

I have no agenda here other than to define best practices of the community

posted 22 hours ago in Lead Generation | Clarify my question

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Answers (2)

Greg Pyper is a 2nd degree contact

Greg Pyper

Vice-President at CPC Inc.

see all my answers

Best Answers in: Sales Techniques (1)

I've made new contact efforts over LinkedIn with past customers / suppliers that may have "gone cold". Perhaps we haven't been able to get any business going for a while, and a know angle is needed to start a fresh new dialog with an older customer/supplier.
I've also contacted some top-level executives that have left the company I'm doing business with, to go on their own, or to a competitor... LinkedIn is a great way to maintain contact with important people that you might otherwise lose track of.
I hope that answers your question!

posted 8 hours ago | Reply to Greg Pyper | Flag answer as...

Shailesh Ghimire is your connection (1st degree)

Shailesh Ghimire

Director of Interactive Marketing at AIR Marketing

see all my answers

I did follow up with a phone call on an introduction from here, but my call was not returned. It was not a sales call either - just a desire to understand eachothers business and explore any room for collaboration.

posted 4 hours ago | Reply to Shailesh Ghimire | Flag answer as...

 

America's #1 Mortgage Rates Report: July 14, 2008

Mortgage rates for July 14, 2008.  Loan amounts up to $417,000:


3/1 ARM              5.125%

5/1 ARM              5.250%

7/1 ARM              5.625%

10/1 ARM            5.750%

30 Yr Fixed          6.000%

All rates offered to the borrower with 1 point cost.  Rate quotes assume a purchase transaction with a 20% down payment, 720 credit score, and full income qualification.  Rates are subject to fluctuation.  Custom rate quotes and rate lock advice are available by calling at the number below..

MORTGAGE RATE TREND:

Next 7 days:       Neutral 

Next 30 days:      Higher 

Next 3 months:    Higher


Last week was a scary one if you've been following the mortgage industry:

Senator Schumer (NY) caused an old-fashioned bank run when he wrote a letter to the San Francisco Fed President concerned about IndyMac Bank's ability to weather the storm....then, he made that letter public. IndyMac Bank ceased new loan operations, in an effort to manage the loans they have on their books, on Monday. On GFriday, the Feds closed IndyMac Bank down.

This was political grandstanding at its worst:

Sen. Schumer rejected that, saying that, while banking regulators do their work in private, lawmakers typically do theirs in public. Sen. Schumer, the head of Senate Democrats' re-election effort, threw in a political jab as well. "Clearly what was happened here was the OTS, having the second-biggest bank failure on their watch, sought to blame the messenger. In sum, it's sort of classically what this administration does. Blame the fire on the guy who called 911."

The New York Times asked if Fannie Mae and Freddie Mac were insolvent and Wall Street went nuts.  Treasury Secretary Paulson stepped in and offered government support SHOULD the big mortgage guarantors fail. Are Fannie and Freddie too big to fail?  Well, they insure almost half of this nation's $12 trillion worth of mortgage debt.  A failure would be a major disruption to housing capital and drive mortgage rates to the a MUCH higher level.

Mc Cain offered that this disruption in capital would be a blow to our economy:

Fannie Mae and Freddie Mac ``are vital to Americans' ability to own their own homes,'' McCain said in response to a reporter's question during a campaign stop at a diner in Livonia, Michigan. ``They will not fail; we cannot allow them to fail.''

Obama was somewhat tenuous about Federal intervention:

But Obama advisor Jason Furman issued a statement that Obama believes "the challenges facing Fannie and Freddie are part of the broader weakness in our economy." He blamed President Bush, saying "willful neglect" by the White House of trouble in the housing market and other sectors of the economy let the problems fester to crisis stage. Then he pushed Obama's call for immediate congressional action to help homeowners caught in the bind, and at risk of foreclosure.

Ya following this?  Rather than address the problem with potential solutions, Obama's busy pointing fingers.  By discrediting Bush and continuing this credit crunch, the Democrats position themselves uniquely as the "savior" this November.  A few more public letters from Friends of Obama (FOO) and you've got a Depression-like crisis on your hands.

Was it all Alan Greenspan's fault? He's predicting a recession in his retirement. Greenspan is the Fed Chairman who adopted the "easy money" policy after 9/11/2001.  This inflated the housing market and caused Wall Street to reach for yield through acquisition of risky mortgages.  Those loans defaulted and the balance sheets of Wall Street firms and mortgage lenders have imploded.

Alan's buddy, Fed President Bill Poole, thinks we ought to nationalize Fannie and Freddie because it's inevitable.  This former Fed official is pontificating from the faculty of the University of Delaware.

Ben Bernanke, George Bush, and Hank Paulson are the ones trying to clean up this mess.  As much as I want to levy the blame on Greenspan and Co., I can't.  I wish Alan and Bill would shut up and stop the Monday morning quarterbacking but I still won't point the finger at them.

So...who's to blame for this financial mess? 

Osama bin Laden is.  More on that some other day.  Today, consider the mortgage you have and ask yourself if you can live with it for five years.  If it works, stay put.  If you think you'll need more liquidity or a different type of loan, call me.  I believe the window of opportunity is open until the end of the summer at best.

America's #1 Mortgage Rates Report: July 11, 2008

Mortgage rates for July 11, 2008.  Loan amounts up to $417,000:


3/1 ARM              5.125%

5/1 ARM              5.375%

7/1 ARM              5.750%

10/1 ARM            5.875%

30 Yr Fixed          6.000%

All rates offered to the borrower with 1 point cost.  Rate quotes assume a purchase transaction with a 20% down payment, 720 credit score, and full income qualification.  Rates are subject to fluctuation.  Custom rate quotes and rate lock advice are available by calling at the number below..

MORTGAGE RATE TREND:

Next 7 days:       Neutral 

Next 30 days:     Neutral

Next 3 months:    Higher


Brian Brady
(858)-777-9751

Apply for a loan online

America's #1 Mortgage Rates Report: July 10, 2008

Mortgage rates for July 10, 2008.  Loan amounts up to $417,000:

(Be sure to watch the video commentary, directly below)

3/1 ARM              5.125%

5/1 ARM              5.375%

7/1 ARM              5.625%

10/1 ARM            6.000%

30 Yr Fixed          6.125%

All rates offered to the borrower with 1 point cost.  Rate quotes assume a purchase transaction with a 20% down payment, 720 credit score, and full income qualification.  Rates are subject to fluctuation.  Custom rate quotes and rate lock advice are available by calling at the number below..

MORTGAGE RATE TREND:

Next 7 days:        Lower

Next 30 days:      Slightly Lower 

Next 3 months:    Higher

America's #1 Mortgage Rates Report: July 10, 2008 (Video Commentary)